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Gels strikes an athletic pose, overlaid with stickers reading 'Women Changing the Game' and 'Branding Bestie'.

SPORTS BRAND AND GRAPHIC DESIGNER

I build strategy-driven brands for badass women in sports and fitness.

Time to make your mark.

Gels holding an iPad.

ARE YOU FEELING STUCK DOING BUSY WORK?

Somedays it feels like the work you do on your branding isn’t moving the needle. You are working hard, but its hardly working. I see you. I can support here.

I want to help your brand moves be strategic, user-centred and goal-driven so that your sports and fitness brand is a powerhouse that gives you confidence and clarity. Your brand deserves the spotlight, not the shadows.

Start your brand glow-up.

Hey Gels! Our sports club feels invisible and we’re struggling to get sponsors. How can we change that?

Gels, our activewear logo doesn’t stand out in the market and I want to uniquely position my brand from the rest of the noise.

Our website design doesn’t look as modern and polished as the big name sports brands. I’m unsure how to fix it Gels.

Our Instagram impressions and engagement are low. How can we change that, Gels? I don’t know what to do.

Sticker with a black background featuring the text 'Let's team up'.

HOW I CAN SUPPORT YOUR
SPORTS BRAND

In sports... blending in? Hard pass. Partner with me to create a brand that stands tall, fire up fans, and score the big opportunities. Looking pretty is cute, but leaving a legacy? Now, that’s power.

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Branded design mock-ups for SpeedSig showcasing consistent visual assets and ongoing creative support.

Branding Packages

Starting From $1290 AUD + GST

Branding isn’t just a logo. It’s your business’s first impression. And trust me, a cheap, cookie-cutter design isn’t doing you any favours. In a sea of sameness, strategic design is what gets you noticed and gets results. Don’t have the skills or time to nail your branding? That’s where I come in.

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Project mock-ups for the client 'Thrive With Purpose,' showcasing brand visuals and design elements.

Graphic Design Packages

Starting From $690 AUD + GST

You need design that delivers. Fast, consistent, and profit-driven. Need it for web or print? I gotchu, sis. Let me handle the execution so you can focus on growing your business. No more DIY struggles or second-guessing. Just sharp, strategic visuals that work. If you’re ready for a trusted creative partner who gets it done, let’s go.

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Branded design mock-ups created for a client on the Monthly Retainer tier, highlighting consistent visual content and ongoing

Monthly Design Retainer

Starting From $2000 AUD + GST

Perfect for businesses that need solid, consistent design across the board. No guesswork, no hassle. Flexible, fast, reliable, and ready to roll when you are. Pricing? Let’s talk. Rates adjust with demand, but the value? Always on point.

BRAND IDENTITY

BRAND STRATEGY

MARKETING COLLATERAL

SOCIAL MEDIA ASSETS

WEBSITE & DIGITAL ASSETS

MERCHANDISE DESIGN

EVENT BRANDING

PRODUCT PACKAGING

PRESENTATIONS & PROPOSALS

SPECIAL CAMPAIGNS

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Neon stars stickers in bright yellow.
Sticker with a brown background featuring the text 'It's your power move!'

POST GAME HIGHLIGHTS

Gels collaborative approach and eagerness to implement her skills in both design and strategy has made an incredible impact to the business. From initial concept to final stages, Gels communication has been seamless and her creative ideas are well thought through. It’s been a pleasure to work alongside her as a creative!

Shella

My goal working with you was to spend less time stressing over content and more time focusing on what I truly love– being there for my clients. Thanks to you, I’ve felt mentally liberated, no longer worrying about posting consistently.

I’m abosolutely obsessed with the PDF you designed. It’s beautifully done and has given me the gift of time.

Dalvene

It was great working with Gels on this project. She understood what we needed, communicated well and worked with our timelines. We loved the outcome!

Thank you Gels for our Media Wall, it’s been a great piece for our ongoing events at CBBA

Denise

HEY THERE, IM GELS👋🏻

I’m a brand designer who turns smart strategy into bold, standout designs. With experience in both print and digital marketing, I’ve got the know-how to bring your vision to life.

My mission? To help women in sports build authentic brands that break barriers. I partner with entrepreneurs and small businesses to turn their ideas into designs that speak to their values.

I focus on creating logos and brand identities that connect with your audience, grounded in strategy, not just trends.

Ready to make your brand unforgettable? Let’s do this!

Gels sitting and smiling, with overlaid stickers that read 'Boss Lady' and 'Brand Strategy'.

UNSURE WHERE TO START?

Snag a free brand audit checklist and let’s uncover what makes your sports brand shine (and where it could use a little polish).

Circular sticker with the text 'Branding Bestie'.
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