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Sports
Brands

Designed
to Win

Gels holding an iPad.

Are you stuck doing busy  work?

Somedays it feels like the work you do on your branding isn’t moving the needle. You are working hard, but its hardly working. I see you. I can support here.

I can help you be strategic, user-centred and goal-driven so that your sports and fitness branding and design is confident and clear.

Start your brand glow-up.

Hey Gels! Our sports club feels invisible and we’re struggling to get sponsors. How can we change that?

Gels, our activewear logo doesn’t stand out in the market and I want to uniquely position my brand from the rest of the noise.

Our website design doesn’t look as modern and polished as the big name sports brands. I’m unsure how to fix it Gels.

Our Instagram impressions and engagement are low. How can we change that, Gels? I don’t know what to do.

Sticker with a black background featuring the text 'Let's team up'.

Work with me

3 different packages to choose from. 

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Branded design mock-ups created for a client on the Monthly Retainer tier, highlighting consistent visual content and ongoing

Retainer Packages

BRAND IDENTITY

BRAND STRATEGY

MARKETING COLLATERAL

SOCIAL MEDIA ASSETS

WEBSITE & DIGITAL ASSETS

MERCHANDISE DESIGN

EVENT BRANDING

PRESENTATIONS & PROPOSALS

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Post Game Highlights

Gels collaborative approach and eagerness to implement her skills in both design and strategy has made an incredible impact to the business. From initial concept to final stages, Gels communication has been seamless and her creative ideas are well thought through. It’s been a pleasure to work alongside her as a creative!

Shella

My goal working with you was to spend less time stressing over content and more time focusing on what I truly love– being there for my clients. Thanks to you, I’ve felt mentally liberated, no longer worrying about posting consistently.

I’m abosolutely obsessed with the PDF you designed. It’s beautifully done and has given me the gift of time.

Dalvene

It was great working with Gels on this project. She understood what we needed, communicated well and worked with our timelines. We loved the outcome!

Thank you Gels for our Media Wall, it’s been a great piece for our ongoing events at CBBA

Denise

Heeey, I am Gels

I’m a brand designer who turns smart strategy into bold, standout designs. With 9 years experience in both print and digital marketing, I’ve got the know-how to bring your vision to life.

My mission? To help women in sports build authentic brands that break barriers. I partner with entrepreneurs and small businesses to turn their ideas into designs that speak to their values.

I focus on creating logos and brand identities that connect with your audience, grounded in strategy, not just trends.

Ready to make your brand unforgettable? Let’s do this!

Gels sitting and smiling, with overlaid stickers that read 'Boss Lady' and 'Brand Strategy'.

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Circular sticker with the text 'Branding Bestie'.

Portfolio Spotlight

Browse my work to see strategic branding brought to life.

Unsure where to start? All  G...

Snag a free brand audit checklist and let’s uncover what makes your sports brand shine (and where it could use a little polish).

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